Better Connected 2010 looking into Local Councils Social Media Activities
It was certainly interesting to learn that the Better Connected report will also be reporting on local government social media usage in next year’s report!
It was certainly interesting to learn that the Better Connected report will also be reporting on local government social media usage in next year’s report!
With budget cuts looming, there is a greater need to be more innovative in delivering public services online and self-services can be used to deliver more for less. So local council website s are looking like a more attractive channel to move away from the costly business of servicing customer enquiries via the phone or face-to-face to self-service through the local council website.
Its quite interesting to see throughout my research that there are still some traditional web ‘thinking’ going on within the public sector that deters them from fully exploiting the new web’s potential and opportunities. But this is not due to the lack in sufficient technology or gadgets.