Liz Azyan is the CEO & Founder of Digital Matchbox.
- Google Fellowship Award Recipient (fellows selected based on their work and initiative in the arenas of technology, politics and social entrepreneurship)
- Top Female Business Influencers of 2018 by Fit Small Business
- Certified Customer Acquisition Specialist by Digital Marketer
- Certified Content Marketing Specialist by Digital Marketer
- PhD Dropout Turned Professional Blogger & Business Owner
- MSc in Business Information Systems (Distinction) with full scholarship
- BSc (Hons) in Business Computing (1st Class Honours & Best Student) with full scholarship
- Diploma in Computer Science
- Taekwondo Black Belt
- Bilingual – Malay & English
- Interests: Tech, Innovation & Futurism
- Works globally & remotely from London, UK
Exclusive digital marketing online classes produced and in partnership with Skillshare.
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On the Web
- Top UK marketing and advertising Klout influencers on social media
- GovDelivery Publishes Series of White Papers by Government Communications Expert, Liz Azyan, Focusing on Communicating With Citizens in an Online World
- Invited expert on “Defence, the digital agenda and lessons from the rest of Whitehall – roundup”
- Provided advice and expertise for “Social Media Youth Participation in Local Democracy” action learning set
- Co-written research paper with Society of Information Technology Management. (Socitm Insight) “Social media: Why ICT management should lead their organisations to embrace it”
- Let’s spread the UKGovCamp love
- WEB: So, what makes a good council website?
- Complementing social media in defence communications
- Subject in a social media research report on an in-depth surveys administered to 171 social media influence experts around the world. Here is the Social Marketing Research Report.
- Gazing into the Abyss: Is Facebook Really Broken?
- Citizens ‘wish list’ and frustrations with local government websites
- Re-inventing local public services
- Digital Strategy: How Camden will be engaging with the local community through hyperlocal websites
- Academy of ICT Essentials for Government Leaders – Social Media for Development
- The Best 36 Social Media Courses To Sign Up For in 2019
- Top 30 Women In Social Media Who Are Rocking It #LikeAGirl
- 43 Twitter Influencers to Follow in 2015
- 45 Experts Share their Biggest Linkedin Marketing Strategy
- 55 Inspiring Social Media Quotes from Top Social Media Influencers
- Winging their way to Washington is…
- Liz Azyan on Turbocharging Twitter
- The Best Marketers Don’t Market
- How to Turn Employees Into Social Media Advocates for your Firm with Liz Azyan
- StartUp Empire – Meeting Her Own Match
- How to Turn Employees Into Social Media Advocates
- What matters when redesigning a council website?
- How to Live-Tweet an Event to Help Your Business
- How to Build a Winning Twitter Ad Campaign
- New Software Marketing
- Targeting social media influencers – myths and facts
- University Twitterleague
- Growing a Social Media Agency
- What’s the next challenge for Open Government data?
- SEVEN LINKS: Five blogs to delve into
- Let there be shoes – How Zappos is changing the social media game with employee involvement
- PR & Communication in Local Government and Public Services
What people say...
Liz is an incredible marketer and branding expert. I’ve had the pleasure of working with Liz and she’s always professional, responsive, and great to work with. Liz stands out among her peers and her “A” game to everything she does. Her outstanding work speaks for itself but I’ll reiterate it again here…Liz is a rockstar!
Liz and the entire Digital Matchbox team are amazing. We came to them with some very convoluted and confusing graphics for a technical project we are working on. We needed simplified graphics that would clearly articulate the message on their own and look good in our marketing materials. It was a tall task! But the Digital Matchbox team worked with our team to really understand what each graphic was meant to represent and crafted new imagery that succinctly conveyed everything we wanted. They worked efficiently, kept us on schedule, and delivered the full project on time! Our whole team is very happy with the results and we know we’ll work with Liz and her team again for more projects.
The excellent work that Liz has conducted and social media insight that she has achieved within local government transcends local government and into the entire public and private sector. Sir Tim Berner Lees who is spearheading the opening-up of government data would, in my opinion, be well advised to employ the UK’s freshest Guru on Social Media. It is not just about social media, its the innovative application of social media by Liz that will make the difference. The Devil is in the detail. I would recommend CIOs, CTOs, IT Directors, Heads of IT to contact Liz as soon as possible to utilise her services to spearhead the UK as the leading adopter of Social Media to unleash its power and its many advantages for organisations.
Liz is an awesome professional. She can implement a landing page, an email marketing campaign, set up automations or work on the strategy part. She can do anything you need. She has extensive knowledge of the digital world, marketing and social media, which makes her literally a 4×4 for any business and with an excellence that I have rarely seen in my more than 200 projects. Working with Liz is a pleasure and her contribution to the team is key in many ways.
Liz is a superstar! I am continually thrilled with her creativity and the extraordinary value she brings to any project. She created and produced a video trailer for a new book of ours that far surpassed my suggestions for it. It is a work of art, and she did it on time and on budget. You can always count on Liz to always delight and amaze you.
Working with Liz has been AMAZING, we have troubleshot hundreds of challenges with ease and efficiency. She’s a full-stack marketer and a better person. Definitely recommend working with Liz and her team.
Liz found a creative and innovative way to tell my client’s story and they were blown away by the results. I’d recommend her to any marketing agency looking to add more depth to their client’s videos.
Liz has not disappointed me with the quality of the work that her team produces! On top of that, Liz is a very responsible person, has strong work ethics, and always make sure that the details are taken care of. I’m pleased to be able to be her customer and business partner at the same time.
Honestly, I was not even sure what to expect, I have never used animation before. I can tell you this I will be working with Liz again. The final product exceeded my expectations and Liz manages her business as I believe every successful business should, deliver to your clients! Thanks Liz!
Liz is one of those unique individuals who intuitively understands where the main conversations are happening across gov and local gov and can instantly connect with the topic, and more importantly, facilitate the connections between conversationalists. From relative obscurity, within 12 months she has truly leveraged the power of Web 2.0 and social networks to become one of the leading characters and experts in digital engagement in the UK.
Liz has helped Learning Pool this year by creating some collateral around our events and conducting fairly informal customer video interviews for us. She has been able to very quickly grasp exactly what we as a company do and has asked those she has interviewed very relevant and exactly on message questions. Liz has managed to video our (often nervous!) customers in a way that has put them at their ease immediately and has got the most out of her conversations with them. Liz is remarkably well-known and well-connected in the UK public sector space and I would recommend her to anyone that wants to improve and expand their profile. We have enjoyed working with her immensely.
Liz immediately impressed me with her enthusiasm, hard work and knowledge. She has massive experience and expertise in marketing and social media and was most recently instrumental in setting up, marketing and running the very successful Open Gov Summit in London. I am delighted to recommend Liz.
It is always a pleasure to work with Liz. She has terrific interpersonal skills that complement her contagious positive personality. And she also leads by example with an exceptional work ethic.
Liz organized the UK’s first Open Gov Summit, a unique event aimed at raising awareness for how open source can be more broadly used to benefit government. She excelled on the most important task – putting together an appealing agenda of interesting, high-profile speakers and panelists. LIz used her strong social media skills smartly to find ways to multiply the reach and impact of the speaker content and also automate the logistics. The delegates, speakers and even some of the more demanding journalists all gave the event very high marks. I look forward to next year’s event!
Highly knowledgeable, passionate, driven and well-connected, Liz has been making waves in the social media scene as an influencer and thought leader. I love her original insights in the art and craft of social and digital marketing, and am inspired by how she has carved a successful niche for herself with Digital Matchbox agency. If you need a competent professional who can deliver results for your company on the digital front, look no further than Liz!
I have worked alongside Liz in preparation for the Open Gov Summit in London. It was a pleasure to work with her. Liz is extremely hardworking, very creative and always very motivated and didn’t leave any corner stone un-turned when promoting and marketing this event!
She is a very dedicated and professional individual, and the great outcome of the event would not have been achieved without her. I look forward to working with her again.
I have worked with Liz in various collaborative initiatives over the last couple of years and found her to be extremely effective, efficient, knowlegeable and, importantly,has a great rapport with people and understands their requirements very quickly.
Liz created, from a standing start, an extremely impressive Open Source summit. With extraordinarily tenacious organising skills she convened great panellists, delegates and attendees. A superb demonstration of her personal skills in making things happen. Highly recommended.
Liz has been an inspiration for several years. Hard working, knowledgeable and enthusiastic. An expert in her field but keen to share her knowledge. It’s impossible to be around Liz and not pick up on her zest for what she does. It was a real honour to work with her and see her in action at the DCLG’s Really Useful Day which Liz helped plan and facilitate.
I had the pleasure of working with Liz at Mydex and would welcome any opportunity to work with her again. Liz was able to demonstrate a level of knowledge and skill in the Digital Marketing that I have not come across before and was an undeniable asset to the company.
Liz contributed enormously to the development, launch and post-launch of the new Camden website. She has a constant flow of good ideas, is always ready to explore new ways of doing things and is a very quick learner. Liz has excellent communication skills, is very articulate and works well in teams.
Working with Liz Azyan is always an enjoyable experience. She is an expert in social media and has augmented that skill with in depth knowledge of web usability. She has a rare ability to convey complex ideas in a way that others can understand and communicate with people at all levels of an organisation as well as customers. She applies the same level of diligence to delivering routine tasks as she does to find innovative and good value solutions to complex problems.
Liz Azyan is fantastic. She has a wide and deep knowledge of how to engage with the market, what is the most effective approach, and how to communicate this to colleagues internally. Always proactive, Liz has sparked enthusiasm and innovation with me, the team, and the market. Always there with a new and positive view, I have found Liz to be an invaluable member of the team.
Liz Azyan has a fantastic knowledge of up-to-date marketing communications techniques and has particular skills in the exploitation of social media and other web-technologies. She is a pleasure to work with and I have no hesitation in recommending her.
I recently organised a Local Directgov Really Useful Day on social media. Liz headed the project group, helping to come up with the structure and content of the day, and also acted as the event facilitator. The dual role gave me a chance to see her expert knowledge of social media, her creativity in overcoming problems and her amazing ability to bring together people from all over the country to help with the event. Liz also has a bubbly, enthusiastic personality, which made her an excellent and popular facilitator. I wouldn’t hesitate to recommend Liz.
Liz Azyan is a great Marketing and communication expert, she has the professionalism and the great energy that makes her a great collaborator.
Liz Azyan is an individual who is genuinely passionate about the role social media, and other digital channels – including the web, can play in local government service delivery, and has a wealth of experience, both theoretical – it being the basis of her Phd thesis – and practical, having worked with the council of Camden in a web redesign project, where the focus was on realising the web as a genuine customer service channel, and not simply a brochure site.
Paul M Irvine
Liz Azyan is a total pleasure to work with. Never afraid to ask advice, completely to the point, always fair and great fun to boot. She’s also a genuine enthusiast for everything she does. Really looking forward to working with her again.
Liz helped me to build my confidence on Twitter and to become one of the most influencial Twitterers in local government. She gave me useful advice and encouragement. I followed her Tweets because of their wit, intelligence and information.
Liz has also played a key role in boosting the social media footprint of local government. She helped set up a Twitter account for councillors, encouraging them to lose their inhibitions and launching them on new adventures.
Liz Azyan worked with me at Mydex and proved herself a highly effective communicator within the business, across different sectors outside the business and using a multitude of tools and talents. She always has time to go the extra mile, loves to understand the issues and explore possible solutions and focuses on delivering outcomes.
Liz Azyan is a complete inspiration in the field of local government engagement research and social media research. She is a very engaging speaker, extremely knowledgeable and a great thought provoker. She has helped me and many others to connect and use web 2.0 tools within local government in the UK. She is likable, friendly and passionate about her work. Highly recommended!
Liz Azyan is showing how you can combine the role of research and social reporter – sound analysis that is also accessible within and outside the field. That’s showing how social media can really make a difference.
Liz Azyan is friendly, hardworking and enthusiastic, her research work is extensive and her writing style is refreshing drawing a large audience. She has been exceptional in bringing together local government webby people, A true advocate of social web technologies and i would most certainly recommend her.
Liz’s work with LGEO Research has been invaluable for everyone working at the front line of online communications and social media in local government.
Her research has done so much to publicise the role of social media in government, and the exhaustive nature of the research shows she is a dedicated, passionate and hard working individual.
She is extremely easy to get on with and communicates her ideas and findings in a simple, non-technical manner. She would be an asset to any team she joins.
Liz Azyan quickly made LGEO the hub of local government social media research. Her insights, views and her comments provide excellent guidance and challenge for anyone who wants to progress social media in their organisation. Liz is an excellent networker, facilitator and social reporter and these skills are an asset to her and to any company who employs her.
The research Liz has made available through LGEO research has helped me promote the use of social media as an engagement tool for Solihull Council to a great extent.
I have always been impressed by the high quality, and consistency in her reports and articles, and with such a high degree of relevance to local authorities, it has made my job so much easier.
Liz Azyan is a wonderful researcher, writer, and facilitator. She has made LGEO Research into an unparalled resource for all of us working to improve public services via social media. Her extensive research and connections across the public sector allow her to create and share remarkable insights and case studies. She is an amazing communicator, able to analyse, produce feedback and publish in the midst of any event. Her enthusiasm for her work is spreads through all of us who work with her.
I had a very helpful consultation with Liz and walked away with some great actionable ideas for my business. I’ve already implemented a few of the strategies we discussed and I’m happy to have some simple ideas to manage social media!
Liz quickly and succinctly honed in on the weak areas of my online presence and helped me fill in the gaps of my current social media strategy. She could clearly see the missing pieces and offered a simple, easy-to-implement plan of action to help me grow my business from a local to an international brand.
Liz was instrumental in helping us to define our Social Media Marketing strategy & executing with great success. She largely took our social accounts from a standing start to a position where we added a significant number of new followers each day. Liz is a great person & we will certainly be working with her again when we launch new product offerings. She is very knowledgeable, helpful & I would certainly recommend her to anyone interested in SMM services.
Liz is highly skilled social media campaign specialist. She’s been instrumental in the success of our Supercharge Your Business 30 day Challenge, where she designed and implemented a really successful Launch campaign and promotion strategy. I look forward to working with Liz again real soon, she gave me piece of mind that all the social media and launch campaign was handled so that I could focus on what my expertise is.
Liz Azyan impressed me immediately with her quality of work and responsiveness. She consistently over delivered and I was amazed at how quickly she put together the social media strategy across multiple platforms. She found ways to make it easy for us to use what she had created and was always willing to help out or provide assistance. I personally can’t wait to work with Liz again.
Every once in a while you meet someone who is willing to go above and beyond, Liz is one of those people. I had an urgent video project that needed to be done and she jumped right it and got it done immediately for me in a pinch! Liz is someone that I will continue to use for various projects and would recommend her to anyone looking for someone with high integrity and that gets stuff done!
Liz was a breath of fresh air on our website redevelopment project. She is tenacious and brings a serious level of expertise to her work. She was really effective at bringing public and private sector experience to bear and has a natural effusiveness and creativity in her approach. She was a pleasure to have on the team and I would employ her again without hesitation.
An amazing person, Liz captures you with so much intellect and fun combined at the same time. It is impossible not to like her but far more importantly, her knowledge on all things related to communications, engagement, social media and online life is actually beyond anyone I have ever met. I cannot suggest her over anyone else in her field as, seriously, she is the #1 expert. Her mind reaches into new and very creative ideas all the time and I always admire what she comes up with next. Truth, Liz is one to watch in the coming years about how we can all improve our businesses with a different approach – I will always watch her and listen to what she has to say out of complete respect.
I don’t know anyone who has worked with Liz and not been impressed by her charm, wit and most of all commitment to – and deep insight into – the use of social media in local government; as indeed was I.
Liz was one of the first people I came across when I started dabbling in using social media for engagement. Without a doubt my dabbling has been more successful because of her research and enthusiasm in communicating her findings. That Liz has added a lot of value to social media in local government in a very short time is a testament to her depth of understanding and ability to seek out and adapt knowledge in her chosen field. Her blog regularly highlights innovative and useful research, both her own and others, and she has become an invaluable part of the local government web community – perhaps in part because of her extraordinary networking skills – I have no doubt she would add value to any role she undertakes.
Liz’s local government research has proved extremely valuable and gives a great insight into current ways of using the web and what is seen as Web 2.0 features within local authorities in the UK.
I have seen Liz’s work documenting many a public sector event and she’s without peer in behing thorough and methodical. She really knows her stuff and is well liked – as she deserves to be.
I think that the quality and number of the testimonials which have preceded me speak volumes for Liz’s capabilities as a researcher, orator, facilitator, instigator and writer on all things connected to social media and speaks volumes for her knowledge, understanding and commitment to her subject. Furthermore she is a really great person to know and talk with, a real live wire. I have no hesitation in recommending Liz!
Liz is an innovative, forward-thinking researcher and commentator. She has a great ability to quickly understand complex situations and their importance and relevance to other issues. Her work at LGEO Research has significantly advanced the body of knowledge around the use of web 2.0 tools within local government in the UK. Her website is a widely respected as a source of information on this topic and is often quoted on the topic.
Liz’s name crops up so many times in the course of my research into social media in local government, and she has been instrumental in fuelling the collaborative culture that we so desperately need in this field. Her research is an invaluable resource and her natural ability to network with key individuals across organisations makes her the ideal facilitator.
I had the pleasure of working with Liz when our previous designer was no longer able to work with us. Liz came highly recommended by multiple people in my network and I can see why! We were in need of a new logo to be designed and Liz took all of the things we talked about in our initial meeting to create multiple renderings that really captured the spirit of our service. Through the edits and final renderings, Liz was professional, accommodating, and patient. In the end, we got a logo that we are all thrilled to use! I have worked with a lot of different people in this industry, and I can honestly say that Liz is one of the best ones I’ve known.
Liz at Digital-Matchbox created a totally new website for me which clearly communicates what my business does. She was a pleasure to work with, always followed up very quickly and delivered more than I asked for. I would recommend anyone considering a new website to contact Liz for a chat and a quote – great value for money too.
Liz has pursued her research with energy, persistence and a welcome openness that set her apart from the crowd. She has not shied away from the detail and has been diligent in tracking down all the information she’s required. The interface between local government and social media has been made clearer by her work. Thank you Liz.
Liz is showing how you can combine the role of research and social reporter – sound analysis that is also accessible within and outside the field. That’s showing how social media can really make a difference.
Only recently, many councils were looking at new ways of engaging people but unconvinced by social technologies given the lack of evidence of their impact. Liz pioneered research into the use of social media, ringing together evidence from the frontline and other sectors, giving the platform for a solid business case for councils to use in their authority.
Liz has devoted much time and effort to LGEO Research and this has been a valuable resource for me (and others) in the last year. My research and understanding of new media being used by local government has been helped by her work at LGEO. She is friendly and most importantly, passionate and focused about her work always.
Enthusiastic and genuinely passionate about her area of research Liz has provided an invaluable service to the sector in collating information on social media in local government and providing a central space in which to share this knowledge. Liz is also an excellent social reporter and has provided comprehensive coverage of many relevant events in the UK and abroad. She has a feel for capturing the moment through a range of media and her curiosity and academic experience are well suited to this role. As well as the LGEO Research work for the sector Liz has been a personal inspiration and great help to me in my own post-graduate studies in the field.
Liz has produced invaluable research into social media in local government. Her insights and case studies illustrate best practice in a constantly changing, emerging area. Liz is an excellent networker and has formed relationships with key people at organisations around the world, drawing on their experience and insight for her research. Her ability to get people to share what they are working on and to speak openly about the challenges faced in the public sector is due to her enthusiasm and understanding.